![]() ![]() It’s also been refining its chops for dimensional try-ons through products like catalog-powered lenses. ![]() Joining the mix are capabilities such as 3D body-fitting technology gained in Snap’s 2021 Fit Analytics acquisition. ![]() That list of existing assets includes Lens Studio, Camera Kit, and Lens Cloud, as noted. It even comes with analytics to monitor performance. It’s now simply bringing them together into a SaaS package so that it’s a digestible value proposition and integration for companies. In that light, it’s notable that ARES components are all things that Snap has assembled over the past few years. Snap Accelerates the Rise of Shoppability The support component – not to mention the SaaS packaging itself – is meant to lessen the fear factor. Given that lens-based virtual try-ons are still in early-adopter territory, there’s an intimidation factor for brands and SMBs that tend to shy away from emerging tech. Leaning on Snap’s already-existing Lens cloud, it can help ARES subscribers host those files and deliver them in a cloud-hosted and distributed way. All the above require 3D models which can be bandwidth intensive. Thirdly, ARES provides back-end support in terms of hosting and managing digital assets. This includes a 3D viewer to see the style and fit from all angles, as well as AI-fueled sizing recommendations based on that virtual fit. The second ARES feature is the ability for brands and SMBs to offer their customers the option to upload images of themselves to see how a given item might look on them. This is proven to boost conversions, and also – notably – lessen returns. The idea is that such try-ons engender a more informed and confident consumer purchase. This continues to be a format that resonates with apparel brands – starting with early adopters and increasingly expanding from there. Snap has developed such dimensional try-ons to the point where it can now spin it out via SaaS. This is suited towards brands and SMBs that sell clothes, hats, shoes, or anything that goes on your body. The first is the capability to create try-on lenses. Going deeper on ARES, it offers four main features. Snap Partners with Amazon to Elevate AR Try-ons So in addition to having a presence on Snap where customers can virtually try on their products, brands and SMBs can now offer the same on their own apps or websites. The main benefit here is the ability for companies to create lenses that can be integrated with and delivered through their own channels. And they can do so in a hosted and supported SaaS product. ![]() Its new AR Enterprise Services (ARES) launched today to empower consumer-facing companies to turn their products into interactive lenses. Now Snap is taking the next step in bringing its lens creation capabilities to businesses of all sizes. And Snap continues to bolt on additional functions, including Camera Kit, which lets companies integrate Lens Studio with their design workflows. This all occurs within Snap’s low-code Lens Studio, which lowers barriers and technical complexity for individuals, brand marketers, and SMBs to do all the above. After landing with users, this format began to attract brand marketers and savvy SMBs to do the same in both organic and paid/amplified ways. Snap Lenses have become popular among Gen-Z and beyond to enliven selfies and other multimedia through animated and dimensional graphics. ![]()
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